1. Strategy

The goal of finding a narrative between your brand and the viewer is what we strive for. We pride ourselves on listening to our clients and implementing that vision through images and words.

2. Shoot

We assist you with the design and development of your photo/video shoot. Our expertise is putting your vision to life on the screen.


3. Produce

We have many years of experience in post production and are highly trained and respected in the industry. Our goal is to design and create a video or images specific to your needs.

4. Deliver

We pride ourselves on being consistent and efficient with the delivery of your project. Our promise to deliver on time and within your budget is what sets us apart from the rest.

I got the aviation bug at the age of 12 years when my uncle, a retired WWII naval instructor, took me up in his open cockpit PT-17 Stearman. My first aerial perspective came over Houston with a mixture of barrel rolls, lazy 8’s and hammer heads. That was it. I knew aviation would become an important part of my life. It took several years before I tackled my pilot’s license, instrument rating and initial commercial training. Over the years, I’ve logged time in several aircraft including a Bellanca SuperViking tail dragger, Mooney Bravo, Beechcraft, Quickie II, Grumman trainer, Piper Seneca, Cessna 150,172 and 182 RG.

As with many civilian pilots, building tac time doesn’t come cheap. Most have successful careers that paid for their flying time. I was no different. For me, it was a 20-year career of building businesses. I became obsessed with developing marketing strategies to build brand awareness and drive revenue. Over the years, this passion led to the founding of an interactive marketing/advertising agency, several technology startups focusing on content development, digital publishing, ecommerce and elearning technologies, and working C-level positions at companies engaged in e-signature and electronic health records technology.

Today, my two passions have finally merged. Drone technology has made capturing aerial imagery so much more affordable and practical than ever before. When you consider the imagery, perspective and situational awareness you can capture with a drone, the traditional and social media branding opportunities are almost limitless. And, the best part for me….I get to pilot yet another type of aircraft and share the wonder of an aerial perspective with a much larger audience.

Deborah A. Kaufman

Drone Pilot, Embella, Inc.

I grew up at the end of a runway in Western Massachusetts and always had  a love of aviation and flying. When I was 17, I enlisted in the Air Force and was initially a Security Police K-9 specialist. But, the call of aviation was too strong, and I cross-trained into air traffic control. For the next 16 years, I worked in every kind of facility you can think of – Ground Controlled Approach, Radar Approach Control, and finally the Control Tower. That led me to becoming the CEO of an air traffic control simulation company, which soon became the biggest and best in the world. I’ve also had experience at the airport operations level.

On top of all of that, I’ve been a lifetime photographer and filmmaker. It started at airshows, where I carried a browny camera with me to take pictures of aircraft. Then, when I went into the Air Force, I had the luxury of a fully equipped photography lab at the base hobby shop. From there, I opened a studio called Double Exposures, where I did portraits and weddings. Of course, photojournalism came along as well, and I did that for many years – winning AP and other national and international awards.

When I arrived in Upstate New York, I was overwhelmed with the beauty of the Adirondacks and Mohawk Valley Region. The cameras had found new material and I began shooting in earnest. Along with that, I started interviewing and connecting with filmmakers and realized that was the next step I wanted to take.

Now I get to combine everything I’ve experienced and wanted to do into one thing. And, taking my camera’s into the air? Well….let’s just say that I think it’s magical what you can do from an aerial perspective.

David E. Warner

Aerial Cinematographer, Embella, inc.

Premier Aerial Photography & Cinematography for Upstate New York


Embella is one of the premiere companies in Upstate New York offering beautiful aerial photography and cinematography by drone, as well as normal photography services at an affordable price point. We are passionate about providing the highest quality video and photography products to our clients in the Adirondacks and surrounding region.

We would welcome an opportunity to talk to you about your project. For more information, contact Deborah A. Kaufman at 315-429-3416 Ext 102 or via email: deborah[at]embella[dot]com.